Is Content Marketing the NEW New Thing?
Today (Monday July 8) Marjorie Clayman asked a tough question on Facebook: “Is ‘content marketing’ a business movement or a clique of like-minded thinkers?” Consultants, gurus (I still chuckle when...
View Article##@!# Marketing: Too much #Hype?
I teach a class called “social media marketing” and fervently believe that social media does change everything…especially what marketing people do. But what actually IS the new paradigm? So many...
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